QB54
Riding the wave and never letting it die down
A Shark Tank appearance is a once-in-a-lifetime opportunity. Miss the window and the momentum evaporates. For QB54, the pressure wasn't just to show up it was to capitalize on national exposure at exactly the right moment and sustain it long after the cameras stopped rolling.
The Missing link
QB54 had been running ads and generating revenue. The issue was they were spending hundreds of thousands to get in front of people. The sharks wanted to see real traction and demand. That's exactly what we knew was possible for a brand like QB54. Niche, entertaining and visually easy to make go viral. Mike (the owner) saw the vision and threw a hail-mary... and it worked!
Accounts Reached
It wasn't hard to know who wanted to see QB54's content: tailgating football fans. We tailored the strategy and every format to that exact audience, reaching over 4M accounts in 3 months. It didn't just work, it generated sales.
Followers Grown
It's one thing to get attention and sales its another to create a cult following. We designed formats like field goal challenges and tailgate content that kept people coming back, growing QB54's following by over 30K.
Sales Generated
In just 3 months, QB54 generated over $300K in sales without spending a dime on ads. Why? Because the audince fit was easy and the game was perfect for them.
