Mountain Fork - The big cabins
Mountain Fork was unique for us because they had something we never dealt with before. Large 30-person units with high ticket rates. Jeff and Max had something special, but the content wasn’t showing it yet. These weren’t typical cabins. They were massive, group-friendly stays built for up to 30 guests, and there wasn’t a clear social playbook for that. So we tested different hooks, formats, and ways of showing the space.
Purpose
TURNING BIG stays INTO BIG RESULTS
Broken Bow is crowded. With hundreds of short-term rentals in the market, it takes more than cool cabins to stand out. Our goal with Mountain Fork was to make sure their brand didn’t blend in.
The Big Cabins
Once we found the right angles, momentum followed. Price hooks worked. Occupancy hooks worked. AI voiceovers worked. Scenic walkthroughs worked. The win wasn’t one lucky post. It was building a repeatable system that kept performing.
21
M
Reached
They average 700k-1M organic views a month.
3
M
Viral Breakout
One format shift leading with price and occupancy hooks got Mountain Fork their first 3M views in under a month.
6000
Website Clicks
Producing 900k in revenue and 16k person email list.
