Lucky Cat
Building a lifestyle brand around a product people can't stop fidgeting with
The fragrance industry is dominated by legacy brands with massive ad budgets. For an indie brand like Lucky Cat Collective, paid media isn't the path community is. Building that kind of organic loyalty requires a content presence that makes people feel like they're part of something, not just buying something.
Organic is Not Luck
Lucky Cat's growth wasn't lucky. It was a perfect mix of a niche innovate product and good content.
People Reached
We took the knowledge of their target demographic and turned it into a content strategy. Once we found their viral voice-over format, we doubled down and ended up reaching over 4M people in just two months.
Pieces of content made
Those results were not Lucky. They were planned, tested and had collaboartion behind each post. Chase (Lucky Cats Founder) stuck with us for over 3 years as we built the brands content vault and tested new formats.
Email Conversion
Once we got them in front of new eye balls, and understood what people engaged with we began funneling to their email list where they saw thousands of dollars in conversions.
"The first thing people say when they come across Lucky Cat is how clean and aesthetic my socials and feed look"
