Dunlap Hollow
A boutique eco-resort struggling to differentiate in a crowded market needed a bold narrative that would capture the essence of their unique wilderness experience. We transformed their digital presence from forgettable to unforgettable.
Purpose
The viral cave that got 60m views
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Dunlap Hollow had a one of a kind product. The first 3 story A-frame (that many now copy) and a viral one of a kind cave. But before they had 400k followers and were known around the world... they had a content problem
The Cave and The AFrame
Content House started by helping Dunlap Hollow launch they famous Cave Stay. After going viral the stay has been 100% booked for over 3 years.
100
%
Cave Occupancy
Their cave stay hit 100% occupancy driven entirely by organic social content. Their A-frame ran close behind at 80–90% booked.
100
M
Organic Views
Over 100M organic views that's worth an estimated $100K in ad spend they got for free.
400
K
Followers Grown
Organic content helped grow their following to over 400K on Instagram.
"Within a few weeks of hiring their services, they jumped in and created amazing content for us!
Before long, our online audience had more than quadrupled and we saw a huge increase in engagement on social media."
Bryant & Amy Gingerich
Dunlap Hollow
